A recent Forbes magazine article cited a survey showing that 52% of small businesses still do not have a website. While some small business owners may believe that they are too small and local to really need an internet presence or that they lack sufficient technical savvy to build and maintain a website, the fact remains that not having a website means losing out on potentially enormous profits.
Still think you don’t need a website? Here’s what happens to small businesses that don’t have one:
You lose out to the competition. The days are gone when local residents needing to purchase a particular item or service asked a neighbor for a recommendation over the back fence. Today, people simply access the web browser on their mobile phones or type a search query into Google or another search engine on their computers. Will your small business show up on their search results? Probably not if you don’t have a website! What your potential customers will find, however, are your competitors’ websites. You’ve just lost a customer.
You lose out on word-of-mouth advertising. The best advertising is still a satisfied customer. But how do you tell a friend, family member or coworker about a favorite business? You give them the business’ web address! “Here, let me show you on my cell phone. Oh, wait… Looks like they don’t have a website.”
You lose the ability to toot your own horn. An expensive ad in the telephone directory just doesn’t cut it anymore. Local residents who want to compare the offerings of area small businesses look on their computers, not in the Yellow Pages. So you offer more services than your competitors at a better price? Most people will never know.
You lose out in every demographic. You may think that the internet and social media are mostly for kids. Sure, young people today have grown up with technology. Can your small business really afford to lose out on the teens and twentysomethings who may become lifelong customers? But let’s look at the real cost. The truth is that it’s not just the kids we’re talking about. These days, your mom has an account on Facebook and your grandma probably surfs the web. Can you really afford to lose all those customers?
The bottom line is that a small business without a website is essentially invisible.
Contact NFINITY Web Solutions today to learn more. Plans starting at $99/mo. email@example.com or call us at 801-803-6488.